1924 Wines Unveils Bourbon Barrel-Aged Cabernet Sauvignon-Infused Beard Elixir that Transforms Peach Fuzz into a Vintage Goatee

From Barrel to Beard: One of America’s Leading Wine Brands Expands Portfolio with New, Must-Have Product for the Modern Gentlemen

MANTECA, Calif. (April 1, 2025) — In a world where self-care is king and a well-groomed beard is the mark of sophistication, men everywhere are looking for the next, must-have product to level up their personal care routine. 1924 Wines, the bold and boundary-pushing wine brand known for its expertly crafted spirits barrel-aged wines, today announced it is stepping into the grooming space with the launch of its Limited-Reserve Bourbon Barrel-Aged Cabernet Sauvignon-Infused Beard Elixir — a revolutionary new miracle product made for the modern gentleman who wants to fast-track his facial hair from scruffy to sophisticated… overnight.

What makes 1942 Wines’ Bourbon Barrel-Aged Cabernet Sauvignon-Infused Beard Elixir so special? Besides being infused with the bold complexity of 1924’s expertly crafted Cabernet Sauvignon and the rich, oaky essence of bourbon barrels, this elixir defies science, logic, and basic genetics by transforming even the patchiest of beards into a masterpiece of distinguished ruggedness, in record time. 

Patchy beard? Gone. Sparse spots? Instantly filled. Baby-faced? Not anymore. Already bearded? Welcome to the handsome silver fox era! See what fans have to say below:  

“I applied the elixir before bed and woke up looking like a man who owns a vineyard…and a yacht. Life-changing.” –Harry O’Follicle, 35

“My boyfriend applied this elixir before bed, and by morning, he looked like a retired secret agent who only drinks the finest of Cabernets. We now exclusively refer to him as ‘The Silver Fox.’” – Scarlett Beardlove, 25

Priced similarly to 1924 Wines, the Limited-Reserve Bourbon Barrel-Aged Cabernet Sauvignon-Infused Beard Elixir is available exclusively for a limited time at 1924wines.com/beardelixir. For more information, check out the website and follow @1924wines on Instagram. 

About 1924 Wines

1924 is a leading brand in the U.S. premium and spirits barrel-aged wine categories. Named a two-time winner of Market Watch Magazine’s “Hot Prospect” IMPACT awards and Beverage Information Group’s “Rising Star” Growth Brand Awards, 1924 consistently garners Gold medal awards from esteemed wine competitions across the nation. The portfolio of wines includes Double Black Cabernet Sauvignon, Double Black Red Blend, Double Black Bourbon Barrel-Aged Cabernet Sauvignon, Port Barrel Aged Pinot Noir, Whiskey Barrel-Aged Red Blend and Buttery Chardonnay, all crafted from select vineyards across Northern California. 1924 wines are an homage to the year the winery’s founders, planted their first vineyards in Manteca, California during the heart of Prohibition and wine’s darkest hour, taking inspiration from the rebellious spirit of the 1920s.

Disclaimer: This is an acknowledged spoof press release for April Fool’s Day!

Media Contact:
Shelby Brunelle
delicato@HavasFormula.com
(619) 234-0345